“From frantic to friendly…fast.” – Atlanta-based consultancy invites businesses to join for early access to audits that uncover hidden creative licensing risks.

Atlanta, GA (PRUnderground) October 7th, 2026

The Brand Friendly, a creative consulting business founded by Nick Heller, announced the opening of its Pre-Launch Waitlist. The list is open to businesses of any size and industry in the United States. Businesses that join before the soft opening on November 16 will have the earliest chance to test new services that identify compliance and financial risks tied to their brand and campaign creative assets. Every waitlist member receives 10% off their first purchase, and top-ranked members can earn up to 25% off or win a free package. The Brand Friendly officially launches on January 1, 2027.

Many companies know how to build engaging experiences and quality content but struggle to track what they own related to the creative materials behind their brand. Licensing agreements often govern logos, fonts, images, video, music, and subscriptions, and internal teams, vendors, or partners may not fully understand all those constraints. As a company grows, so does its exposure, which can lead to unexpected fees, project delays, and costly last-minute redesigns and redevelopment.

“Most design and marketing teams haven’t done anything wrong. They often lack full visibility into where things went off track,” said Nick Heller, founder of The Brand Friendly. “It’s something I continue to learn as well. After twenty years in the field, I started this business to help leaders understand what is safe, what is risky, and what may have been overlooked, so they can get back to focusing on their customers.”

Join the Waitlist Before November 16

Businesses can visit thebrandfriendly.com to join the Pre-Launch Waitlist. Members are placed on a ranked leaderboard that determines earliest access to audits. Rewards include:

• 10% off the first purchase for every waitlist member

• Up to 25% off for top-ranked members

• A chance to win a free package for top-ranked members

With the soft launch on November 16, businesses that join early can secure a stronger position in line.

Two Free Services Being Test-Run at November 16 Launch

On November 16, The Brand Friendly will open its doors to waitlist members, inviting them to volunteer for free test-runs of two service tiers ahead of the January 1, 2027 official launch:

Brand + Campaign Audits start with a comprehensive review of a company’s creative assets, including fonts, photography, graphics, and content usage. The Brand Friendly works with internal teams to map ownership and licensing, then delivers a clear, actionable report. Depending on the solution, the process can take as little as five days from engagement to delivery.
The Pivot Playbook – depending on findings from the Audit process, this optional next step includes a planning session to address risks, prioritize needs, and refine a company’s creative approach. Participants receive a tailored strategic report that clearly prioritizes what needs urgent attention versus longer-term strategies, suggests alternative assets and products that may be more budget- or resource-friendly, and provides actionable recommendations to protect their intellectual property and avoid future issues.

About The Brand Friendly

The Brand Friendly helps businesses address creative asset licensing challenges through education, empowerment, and exploration, adapting its approach to fast-growing startups, mid-sized enterprises, and established brands in complex industries. The goal is simple: reduce exposure, accelerate compliance reviews, and protect customer trust.

Drawing on two decades of brand development experience, the company helps organizations safeguard financial assets and reputation without compromising brand quality or coherence. Based in metro Atlanta, The Brand Friendly will soft-launch on November 16, 2026, and officially launch on January 1, 2027. Learn more and join the waitlist at thebrandfriendly.com.